新零售被評為世界上有前途的行業(yè)之一，許多企業(yè)家都想在這個(gè)領(lǐng)域創(chuàng )造自己的空間。
New retail is rated as one of the most promising industries in the world, and many entrepreneurs want to create their own space in this field.
近年來(lái)，各行各業(yè)都在探索進(jìn)入新的零售領(lǐng)域的方法和途徑。人們在實(shí)踐中逐漸發(fā)現，要想完全打開(kāi)新的零售市場(chǎng)，就必須實(shí)現新零售的消費情景。
In recent years, all walks of life are exploring ways and means to enter the new retail field. In practice, people gradually find that if we want to fully open up the new retail market, we must realize the consumption situation of new retail.
消費情景是以消費者為中心，在一定的生活情景下滿(mǎn)足消費者的個(gè)性化需求。
Consumer scenarios are consumer-centered and meet the individual needs of consumers in a certain life scenario.
產(chǎn)品場(chǎng)景，更注重功能體驗
Product scenarios, focusing more on functional experience
自助酒水機-提供自助酒水購買(mǎi)場(chǎng)景。由于生活節奏快，消費者傾向于自助購物，這不僅快捷方便，而且可以緩解生活節奏下的壓力。
Buffet Drinking Machine - Provides Buffet Drinking Purchase Scene. Because of the fast pace of life, consumers tend to go shopping by themselves, which is not only fast and convenient, but also can relieve the pressure under the rhythm of life.
自助售酒機——以消費者的需求為出發(fā)點(diǎn)，注重產(chǎn)品的功能性，兼顧消費者的體驗。
Self-service vending machine - based on the needs of consumers, focusing on the functionality of products, taking into account the experience of consumers.
1. 掃描代碼購買(mǎi)葡萄酒
1. Scan code to buy wine
自助售酒機——采用大數據、移動(dòng)支付等技術(shù)，通過(guò)掃描消費者的代碼，滿(mǎn)足消費者購買(mǎi)葡萄酒的欲望，為消費者提供便捷。
Self-service vending machine - using big data, mobile payment technology, by scanning the code of consumers, to meet consumers'desire to buy wine, to provide convenience for consumers.
2. 按需購買(mǎi)葡萄酒，少1或2杯
2. Purchase wine on demand, at least 1 or 2 cups
消費者可以根據自己的需求購買(mǎi)葡萄酒，真正實(shí)現多少人買(mǎi)多少酒的愿望廣泛的消費者。
Consumers can buy wine according to their own needs, and consumers who have a wide range of desires can really realize how many people buy how much wine.
通道場(chǎng)景，更強調性和便捷性
Channel scenarios, with more emphasis on security and convenience
在新的零售時(shí)代，消費者希望商家提供更快、更的購物渠道。
In the new retail era, consumers want businesses to provide faster and safer shopping channels.
采用F2C(酒廠(chǎng)-消費者)商業(yè)銷(xiāo)售模式，整合線(xiàn)下實(shí)體酒店和餐廳資源。
F2C (winery-consumer) business sales model is adopted to integrate offline entity Hotel and restaurant resources.
自助售酒機——創(chuàng )陳酒不僅能為消費者提供物美價(jià)廉的葡萄酒，更能滿(mǎn)足消費者便捷的購物愿望!
Self-service vending machine - Chuangchen Wine can not only provide consumers with good quality and low price wine, but also meet consumers'convenience shopping desire! ___________
內容場(chǎng)景對情感層面的影響更為突出
Content scenes have a more prominent impact on the emotional level.
在新的零售時(shí)代，隨著(zhù)社會(huì )化、移動(dòng)化和個(gè)性化的興起，消費者越來(lái)越注重產(chǎn)品內容的輸出，即產(chǎn)品的附加值。自助售酒機的內容場(chǎng)景化——更注重消費者的情感層面。
In the new retail era, with the rise of socialization, mobility and personalization, consumers pay more and more attention to the output of product content, that is, the added value of products. The content of the self-service vending machine is scene-oriented, paying more attention to the emotional level of consumers.
1. 社會(huì )化產(chǎn)品，深入凝聚消費者。
1. Social products, in-depth cohesion of consumers.
隨著(zhù)微信朋友圈等社交軟件的興起，人們更愿意在社交軟件中分享自己的生活。自助售酒機的消費者——創(chuàng )黃酒的年齡更小，消費者更愿意分享使用創(chuàng )黃酒的過(guò)程和感受，這無(wú)疑增加了與消費者在娛樂(lè )方面的親密度。
With the rise of social software such as Wechat Friends Circle, people are more willing to share their lives in social software. Consumers of self-service vending machines, Chuanghuang Wine, are younger and more willing to share the process and feelings of using Chuanghuang Wine, which undoubtedly increases the intimacy with consumers in entertainment.
2. 融合民族文化，增加消費者對場(chǎng)景的情感需求。
2. Integrate national culture to increase consumers'emotional needs for scenes.
采用經(jīng)典的水龍頭、陶瓷本體，融合民族文化，能喚起消費者的民族情懷，成功地增加了消費者對有情感場(chǎng)景的需求。
The use of classical faucets and ceramic ontology and the integration of Chinese national culture can arouse consumers'national feelings and successfully increase consumers' demand for emotional scenes.
3.自助售酒機——是個(gè)實(shí)現酒類(lèi)零售新場(chǎng)景的項目，可以更快的滿(mǎn)足消費者的需求，增加產(chǎn)品與消費者之間的粘性。毫無(wú)疑問(wèn)，自助售酒機——必將贏(yíng)得新一輪的白酒零售大戰。
3. The self-service vending machine is the first project to realize a new scenario of wine retailing, which can meet the needs of consumers more quickly and increase the stickiness between products and consumers. There is no doubt that the self-service vending machine will win a new round of white wine retail war.
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