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　　Dealer friends, I think you have seen the intelligent vending machine. But have you ever seen intelligent vending machines? What changes will the emergence of intelligent vending machines bring to traditional wine marketing and what impact will it bring to traditional distributors?

　　智能自動(dòng)售酒機如此受歡迎，是否會(huì )對葡萄酒經(jīng)銷(xiāo)商的傳統業(yè)務(wù)產(chǎn)生重大影響?下面，我們主要從以下幾個(gè)方面進(jìn)行分析。

　　Will the popularity of intelligent vending machines have a significant impact on the traditional business of wine dealers? Next, we mainly analyze the following aspects.

　　一是線(xiàn)下推廣布局的重要載體

　　One is the important carrier of offline distribution.

　　，在新零售快速發(fā)展的背景下，各大電商企業(yè)紛紛加快線(xiàn)下市場(chǎng)布局，智能售酒機將成為未來(lái)葡萄酒銷(xiāo)售的重要渠道。在新的零售背景下，天貓已經(jīng)部署了城市線(xiàn)下市場(chǎng);淘寶也在農村拓展線(xiàn)下市場(chǎng)，而京東等大型電商平臺也在拓展線(xiàn)下市場(chǎng)。因此，無(wú)論是拓展線(xiàn)下實(shí)體店，還是部署智能紅酒售賣(mài)機等線(xiàn)下終端售賣(mài)機，大型電商平臺都是拓展線(xiàn)下市場(chǎng)的重要途徑。當然，這些都會(huì )對傳統經(jīng)銷(xiāo)商的盈利模式和營(yíng)銷(xiāo)模式產(chǎn)生一定的影響。

　　Firstly, under the background of rapid development of new retail, major e-commerce enterprises have accelerated the offline market layout, intelligent vending machines will become an important channel for future wine sales. In the new retail context, Tianmao has deployed the city offline market; Taobao is also expanding the offline market in rural areas, while large e-commerce platforms such as Jingdong are also expanding the offline market. Therefore, large-scale e-commerce platform is an important way to expand the offline market, whether it is to expand offline physical stores or deploy intelligent wine vending machines and other offline terminal vending machines. Of course, these will have a certain impact on the profit model and marketing model of traditional distributors.

　　二是共享經(jīng)濟的必然結果

　　Second, the inevitable result of shared economy

　　第二，目前，共享已經(jīng)成為社會(huì )發(fā)展的主流趨勢。智能售酒機的出現也反映了共享經(jīng)濟模式。共享單車(chē)的出現給傳統自行車(chē)行業(yè)的銷(xiāo)售帶來(lái)了巨大的沖擊。在這樣的趨勢下，智能葡萄酒售賣(mài)機的出現是否會(huì )對傳統葡萄酒零售商的營(yíng)銷(xiāo)模式產(chǎn)生致命的影響?據了解，本次酒博會(huì )展示的智能售酒機將于2020年建成，覆蓋城市，新增10萬(wàn)多個(gè)終端零售網(wǎng)絡(luò )，讓更多消費者享受更便捷的購物體驗和名酒。在豐富酒類(lèi)營(yíng)銷(xiāo)渠道的同時(shí)，可以進(jìn)一步豐富市場(chǎng)秩序。

　　Secondly, at present, sharing has become the mainstream trend of social development. The emergence of intelligent vending machines also reflects the shared economy model. The emergence of shared bicycles has brought a huge impact on the sales of traditional bicycle industry. In such a trend, will the appearance of intelligent wine vending machines have a fatal impact on the marketing model of traditional wine retailers? It is understood that the intelligent wine vending machines displayed in this wine exposition will be built in 2020, covering key cities in the country, adding more than 100,000 terminal retail networks, so that more consumers can enjoy more convenience. Jet's shopping experience and quality wine. While enriching wine marketing channels, we can further enrich the market order.

　　因此，在這種情況下，經(jīng)銷(xiāo)商朋友必須改變他們的傳統營(yíng)銷(xiāo)觀(guān)念。積極融入“新零售”這一新的營(yíng)銷(xiāo)模式。未來(lái)，在電子商務(wù)巨頭大力拓展線(xiàn)下市場(chǎng)的同時(shí)，實(shí)體經(jīng)銷(xiāo)商與電子商務(wù)平臺的有機結合將是未來(lái)發(fā)展的主流趨勢。當然，這也是未來(lái)經(jīng)銷(xiāo)商在面對這些合作機會(huì )時(shí)，必須把握的地方。

　　Therefore, in this case, dealer friends must change their traditional marketing concept. Actively integrate into the new marketing mode of "new retail". In the future, while e-commerce giants vigorously expand the offline market, the organic combination of physical distributors and e-commerce platform will be the mainstream trend of future development. Of course, this is also the future dealers in the face of these cooperation opportunities, we must grasp the place.

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