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　　We usually buy drinks in vending machines when we go shopping. Are these vending machines patented for drinks? The answer is no, because the vending machine, a new way of selling wine, has been put into operation.

　　我們把名酒產(chǎn)品裝進(jìn)自動(dòng)售酒機，進(jìn)駐餐飲酒店，像賣(mài)杯裝可口可樂(lè )一樣賣(mài)給消費者。

　　We put famous liquor products into vending machines, enter restaurants, and sell them to consumers like Coca-Cola in cups.

　　向來(lái)，自動(dòng)售賣(mài)機賣(mài)的東西都和酒無(wú)關(guān)，賣(mài)較多的就是飲料和副食品。現在，酒類(lèi)也開(kāi)始嘗試這種銷(xiāo)售方式了。把產(chǎn)品放在離消費者更近的地方，用更貼近消費者的銷(xiāo)售方式，這不失為酒類(lèi)銷(xiāo)售上的一次有意義的嘗試。本文深刻解析了我們和蘭泉兩種酒類(lèi)的自動(dòng)售賣(mài)方式，期冀給還在苦惱市場(chǎng)變幻、未來(lái)迷茫的經(jīng)銷(xiāo)商以借鑒。

　　Traditionally, vending machines sell things that have nothing to do with wine, but drinks and non-staple foods are the main ones. Now, liquor has begun to try this way of selling. It is a meaningful attempt to put the products closer to the consumers and use a more consumer-friendly sales method in the sales of alcoholic drinks. In this paper, we have deeply analyzed the two types of liquor vendors, Lanquan, in order to provide a reference for the distributors who are still suffering from market changes and confusion in the future.

　　在餐廳就餐時(shí)，不用買(mǎi)一整瓶酒，可以隨性只買(mǎi)一小杯淺嘗慢品。近日，記者在多家餐廳內發(fā)現，一種“化整為零”的酒水銷(xiāo)售模式——自動(dòng)售酒機悄然興起了。

　　When dining in a restaurant, you don't need to buy a whole bottle of wine. You can just buy a small glass of slow food as you like. Recently, reporters found in many restaurants, a "whole into zero" liquor sales model - vending machines quietly rise.

　　飲料自動(dòng)售賣(mài)機在餐飲店早已屢見(jiàn)不鮮，可口可樂(lè )的自動(dòng)售賣(mài)機可以預裝旗下多款產(chǎn)品供消費者選擇。白酒的自動(dòng)售賣(mài)機卻是行業(yè)內的新鮮玩意。在自動(dòng)售酒機上，只要用卡在操作區一刷，就可以直接取酒飲用，還可以在餐桌上用手機下單完成取酒。每次取酒量可以根據需求自主選擇，較低只需8.9元就可購買(mǎi)50ml。負責人植女士稱(chēng)，由于單杯酒不高，再加上現在還有不少優(yōu)惠活動(dòng)，不少消費者尤其是年輕消費者都樂(lè )意一試。通過(guò)該售酒機售酒的效果不錯，酒樓的酒水銷(xiāo)量上升不少。

　　Beverage vending machines have long been common in restaurants. Coca-Cola vending machines can pre-install a variety of products for consumers to choose from. Liquor vending machines are new things in the industry. In the vending machine, as long as the card is brushed in the operating area, the wine can be directly taken and drinked, and the wine can be ordered on the dining table by mobile phone. Each time the amount of alcohol can be chosen according to the demand, the lower price is only 8.9 yuan, which can buy 50ml. Ms. Zhi, the person in charge, said that because the price of a single glass of wine was not high, and there were still many preferential activities, many consumers, especially young consumers, were willing to try. Through the vending machine, the effect of selling wine is good, and the sales of wine in the restaurant has increased a lot.

　　打造四位一體智能售酒020平臺

　　Build Four-in-One Intelligent Wine Sale 020 Platform這種自動(dòng)售酒機是我們目前大力推進(jìn)的一種自動(dòng)售酒平臺。這種平臺體系可把由一線(xiàn)酒企提供的高品質(zhì)原窖原漿酒配送智能售酒機，讓消費者通過(guò)售酒機或是手機APP購酒，并較終在售酒機前完成取酒。

　　This kind of vending machine is a kind of vending platform which we vigorously promote at present. This platform system can distribute the high-quality raw cellar liquor provided by the first-tier winery to the intelligent vending machine, so that consumers can purchase liquor through the vending machine or mobile APP, and finally complete the liquor extraction before the vending machine.
                         

　　自動(dòng)售酒機讓你隨時(shí)刷卡買(mǎi)酒不是夢(mèng)

　　It's not a dream that the vending machine lets you swipe your card to buy wine at any time.

　　該售酒機內部留有6孔存酒空間，分別對應6種口味的酒，既豐富了消費者選擇余地，又有效防止了不同香型酒串味。其內含芯片，并連通電子總控機關(guān)，消費者只需到取酒處觸屏刷卡，單次出酒量較少可達50ml，出酒量可以精確到1ml，滿(mǎn)足了按需取酒的愿望。另外，售酒機體上方還配備了一個(gè)液晶屏，用以播放廣告、門(mén)店信息和優(yōu)惠活動(dòng)等，下部則為在售酒酒企LOGO展示區域。

　　There are six holes in the vending machine, which correspond to six kinds of liquor, which not only enriches the choice of consumers, but also effectively prevents the cross-flavor of different flavor liquors. It contains chips and connects to the electronic control organ. Consumers only need to touch the screen and swipe the card at the wine-taking place. The amount of alcohol produced in a single time can be less than 50 ml, and the amount of alcohol produced can be accurate to 1 ml, which meets the desire of taking wine on demand. In addition, there is a LCD screen on the top of the sales body to play advertisements, store information and preferential activities, while the lower part is in the LOGO display area of the liquor companies.

　　智能售酒終端只售賣(mài)一線(xiàn)的原窖原釀白酒，產(chǎn)品質(zhì)量可從源頭得到保障。我們現在和五糧液、瀘州老窖、沱牌、郎酒、茅臺、西鳳等達成合作，由酒廠(chǎng)封裝后直接放入售酒機，配送過(guò)程處于全封閉狀態(tài)，且建立全程物流信息系統，實(shí)現了產(chǎn)品從酒廠(chǎng)到餐桌全程信息可追溯，消費者可以查到批次、生產(chǎn)廠(chǎng)家等詳細信息。這樣就從源頭到終端確保酒水品質(zhì)，假酒風(fēng)險，同時(shí)省去了包裝、批發(fā)的中間環(huán)節，相當于消費者直接從酒廠(chǎng)買(mǎi)酒，為消費者提供了真正的放心酒和較實(shí)惠的。

　　Intelligent liquor terminal only sells the original cellar liquor of national first-line brand, and the product quality can be guaranteed from the source. We are now cooperating with Wuliangye, Luzhou Laojiao, Tuobai, Langjiu, Maotai and Xifeng. After packaging, they are directly put into the vending machine. The distribution process is in a completely closed state, and the whole process logistics information system is established to realize the traceability of products from the distillery to the dining table. Consumers can check batches, manufacturers and other detailed information. This ensures the quality of liquor from the source to the end, eliminates the risk of fake liquor, and eliminates the intermediate links of packaging and wholesale, which is equivalent to consumers buying liquor directly from the distillery, providing consumers with real reassurance liquor and more affordable prices.

　　該售酒平臺還能通過(guò)移動(dòng)互聯(lián)網(wǎng)和社交網(wǎng)絡(luò )，打通支付體系。據悉，該售酒機支持現金支付、現場(chǎng)消費和在線(xiàn)支付、線(xiàn)下消費兩種模式。消費者可以將現金支付給餐廳服務(wù)員，由服務(wù)員代為在售酒機上用其專(zhuān)屬的取酒卡支付并取酒，也可以通過(guò)APP下單并在線(xiàn)支付后，在售酒機上取酒，或者用APP生成取酒碼，在售酒機上輸入取酒碼取酒。

　　The liquor-selling platform can also get through the payment system through the mobile Internet and social networks. It is reported that the vending machine supports cash payment, on-site consumption and online payment, offline consumption. Consumers can pay cash to the restaurant waiter, who will pay for the wine with his exclusive wine withdrawal card on the vending machine, or take the wine on the vending machine after placing an order through APP and paying online, or use APP to generate the wine withdrawal code and input the wine withdrawal code on the vending machine.

　　“簡(jiǎn)而言之，其運作原理就是，以售酒機為消費載體，以手機為導流工具，將售酒終端、經(jīng)銷(xiāo)商（城市運營(yíng)商）、餐飲終端（加盟商）、消費者形成了一個(gè)完整的線(xiàn)下、線(xiàn)上融合的閉環(huán)，為消費者帶來(lái)基于移動(dòng)、社交的無(wú)縫O2O全新消費體驗。

　　"In short, its operation principle is to take the liquor vending machine as the consumer carrier and the mobile phone as the guide tool to form a complete closed loop of offline and online integration of liquor terminal, distributor (city operator), catering terminal (franchiser) and consumers, bringing consumers a new consumption experience of seamless O2 O based on mobile and social interaction.